What if I Build a Blog and Nobody Comes?

January 27, 2011

Does this go through the mind of anyone thinking of beginning a blog? It goes through my mind, still…

I have developed a newfound passion and respect for blogging and bloggers, brought about by a longtime, secret desire to write, the knowledge that it might actually be good for my business and a challenge by blog creator, WordPress.com. Who knew a silly online challenge would unleash the writer within?

I am now a true believer and crusader for the power of the blog. I also make every effort to follow other writers to learn more about this exciting craft and have discovered there is a lot more to it than simply throwing words on a wall and hoping they stick.

If there are so many great reasons to do it, why don’t more people try it. And for those of us who do, why aren’t we doing a better job? While getting started seems to be the hardest part, in reality, it is consistency or rather the lack of consistency that trips us up.

So you want to start a blog? Great. Welcome aboard. First, you come up with a title, pick out a theme … now what? Some will plow ahead unhindered by fear or hesitancy, while others will end up staring at a daunting online dashboard, paralyzed with indecision and frozen from elbows to finger tips, unable to render a single word. Sound familiar?

I started with no plan at all. I was meandering from thought to thought and this approach helped me get into the habit of writing. I could continue along this path but I realize to obtain relevancy and longevity, my blog and my thoughts require focus. To help develop your own, draw a wagon wheel on a sheet of paper or on the first page of your blog journal. If you do not have a blog journal, get one. This a great way to capture the white-hot streaks of ideas that race across your consciousness and eventually become seeds for your posts.

Now, write down the focus or main theme of your blog in the center, and add related subjects or topics at the end of the spokes, throwing in a few that may not relate to the central story you are trying to tell but reflect who you really are. Your overall theme may anchor the blog but only by adding a bit of “you” will it be interesting.

How many of us have had blogs for a while but have not posted in months… years even? That is not really a blog, but a dull and static example of how we have missed the most important recipe for blogging success… consistency. A good way to develop the habit of routinely updating or contributing to a blog is to create a daily or weekly schedule for your topics.  An example could be Top Ten Tuesday, Wild Wednesday, Free Thought Friday, etc. This puts a routine to your writing and helps your reader anticipate what to expect from your blog. This is a great way to build your viewership and that goal of all goals, the subscriber.

Finally, let’s talk about syndication, which is important to getting actual eyeballs on your site. Luckily, WordPress will send your posts directly to Facebook and Twitter. I would also suggest advertising the name of your blog along with your static website. There are many people who feel that the blog has taken center stage and basically replaced the need for a separate site. I still cling to mine but have made a link to my blog a central part of my site and have started sharing my blog URL as I would my address or cell phone number.

Unfortunately, there is no guarantee that if you build it, they will come. But I can guarantee if you don’t, they will go somewhere else.

What are you waiting for? Like me, you may find that you not only like it… you love it.

Happy Blogging, Y’all!