Networking… Love it or Hate it?

January 8, 2011

by Christi Borden

I absolutely love networking. This is one of the things in life that I know I do really well.  I always have. It is as much a part of me as my arms and legs and as effortless as breathing air. If you put me in a room with just one or one hundred other living souls, I can guarantee you I am networking – and usually not for business. I do it for pleasure. I truly enjoy meeting new people and getting know now more about them. The fact that my business benefits, I assure you, is purely accidental.

Alternatively, I know it is something that I scares the pants off of many others. I think one reason is the word “networking” has gathered a negative connotation throughout the years… Bringing forth dark and dreary visions of pushy salesmen, pyramid schemed promotions, and endless and painfully boring functions.

But can I ask you to look at it another way…

It really is something we have done all our lives. Of course, when we were kids, we called it “playing “. When we grew to be teenagers, we called it “hanging out”. As we became young professionals, we called it “Happy Hour”. So, now that we are finally grown ups, we find ourselves using the dreaded word “Networking” to describe the simple act of getting out there, meeting new people, making new friends and hopefully building relationships along the way. Now, that doesn’t sound so bad, does it?

So have you decided: Love it or hate it?


Twitter – What’s the fuss all about?

March 18, 2009

by Lorrie Morgan-Ferrero, Copywriting Strategist – Frog Pond Publishing Article

 

This quote has been attributed to Hemingway, Cicero, Voltaire, Mark Twain, and Blaise Pascal. But whoever wrote, “If I more time, I’d have written you a shorter letter” understood it’s more challenging to write short copy than long copy.

 

This has never been more true than with the phenomenon of Twitter athttp://Twitter.com.

 

Twitter is a social networking and micro-blogging service that works kind of like instant messaging. You choose who you Follow or allow in your inner circle. Others choose to Follow or Unfollow you based on whatever criteria they have.

 

Then you communicate via text messages of up to 140 characters long (including punctuation and names) called Tweets.  

 

Think of it as a giant cocktail party where you contribute to other conversations, share relevant information, and at times include mindless babble. As my good friend, Scott Stratten www.twitter.com/unmarketing Tweets, “Take 5 mins to read other tweets and comment/reply/retweet. Nothing about you. Build, interact, give.”

 

Sometimes keeping your Tweets under the character limit can be tough, though. So I put together a list of some of the more shorthand so you can work in as many words as possible in your Tweets.

 

  • Instead of ‘you’ use ‘u’
  • Instead of ‘and’ use ‘&’
  • Instead of ‘your’ use ‘ur’
  • Instead of ‘for’ use ‘4’
  • Instead of ‘to’ or ‘too’ use ‘2’
  • Instead of ‘before’ use ‘b4’
  • Instead of ‘favorite’ use ‘fave’
  • Instead of ‘great’ use ‘gr8’
  • Instead of ‘later’ use ‘l8r’
  • Instead of ‘people’ use ‘peeps’ or ‘ppl’
  • Instead of ‘are’ use ‘r’
  • Instead of ‘please’ use ‘plz’
  • Instead of ‘thanks’ use ‘thx’
  • Instead of ‘with’ use ‘w’

Can it be a contraction? Instead of ‘I will do __’ use ‘I’ll do __’. Do you really need that pronoun? Instead of ‘I hope __’ use ‘Hope __’. Get rid of ‘that’ and ‘the’ whenever possible.


Of course what you choose to Tweet about is even more important than the length of your Tweet.

(Flickr photo/logo by szlea)

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