According to a report by the PR Newswire – March 23, 2010 – Newland Communities’ Cinco Ranch in Katy (sprawling suburb 20+ miles west of downtown Houston) was the nation’s top-selling master-planned community for new-home sales in 2009, according to a survey by RCLCO, an independent real estate advisory firm.
“With 887 net new-home sales in 2009, Cinco Ranch topped the RCLCO study, moving up from second place in 2008. Sales in the 7,600-acre community were up 14%, making it one of only four communities on the top 10 list to report a positive new-home sales gain from 2008 to 2009. Telfair, another Houston community by Newland Communities, was ranked fourth, up from sixth the year prior, with 450 new-home sales, a 9% sales increase over 2008 levels.”
Interestingly, Newland held 5 spots in the top-selling 15 for last year: Cinco Ranch, Telfair, Eagle Springs, Teravista and FishHawk Ranch, No other developer has held such a record and continues to be the leader in not only sales but resident satisfaction.
The Cinco marketing folks have recently changed their campaign to, “Cinco Ranch, Your Comfort Zone”. At a time when the economy across the nation has people skittish about real estate, this is a brilliant approach. Buyers need to feel comfortable or safe when making a home purchase. This has never been truer than for the relocation buyer – who may only be here for a year or two before moving again and needs to place his/her family in the safest area in terms of resale value. Although there are many choices out there, one must really look to the strength of the community and the developer along with the actual builder when considering a purchase. Buyers understand this as do the Realtors that serve them. No amount of incentives or give-aways can change the fact that community is so very important in our area – not just in terms of resale values but also quality of life. If you research the sales data for area builders, you will note that many of them are being kept afloat because of the strength of the very communities in which they build.
“Newland’s sales success at Cinco Ranch can be attributed to the product diversity our homebuilders offer, the proven established track records of these communities, and a highly focused marketing approach that speaks to our customer needs,” McLeod continued.
Houston’s strong showing in the RCLCO study underscores the fact that the city is a bright spot in the national economy.
RCLCO has been releasing its top-selling MPC rankings since 1994.
About Newland Communities
Newland Communities is the largest private developer of planned communities in the United States. With a legacy that began in 1968, Newland specializes in comprehensive residential and urban mixed-use master planning with expertise in leading large-scale single and multifamily new-home communities. Headquartered in San Diego, Calif., Newland and its affiliated companies are currently developing and managing nearly 40 projects in 14 states. www.newlandcommunities.com
RCLCO is an independent real estate advisory firm, providing market and financial analysis and strategic planning services to a broad spectrum of clients including developers, corporations, financial institutions, institutional and private investors, public agencies, and nonprofit organizations around the globe.