Top # 10 books for Real Estate

February 14, 2011

I recently participated in a panel of peers speaking on the subject of what we, as full-time, residential real estate agents, were doing to move our business forward in a challenging business environment.

Part of my presentation on the panel was sharing books that contribute to my successful journey in this crazy world of real estate and for life in general. I thought I would share it with a broader audience and ask for your opinion of books that I can add to my shelf of knowledge.

My Current Favorites:

Kiss, Bow or Shake Hands by Terri Morrison and Wayne A Conaway. A fabulous guide-book for anyone working with international clients. While you may need more in-depth information for a specific client, this book helps you understand the decision-making process of different cultures and may help prevent a critical yet innocent faux pax.

Hard Optimism by Price Pritchett. This is a small, concise, easy-to-read booklet that gets to the heart of what is necessary to be truly optimistic. I keep a copy in my car to read when I find myself with a few moments of down time. I also have several copies on my shelf that I loan out and have given away.  Whether you are in real estate or not, it is powerful and I recommend it highly.

E-Myth Revisited by  Michael E. Gerber . This book helped me to see the difference between the “job” and the “entrepreneurial” mentality, which is crucial to success not only real estate but in any business venture. If you behave like an employee, you will never be the boss. And in real estate, you must rise to the position of boss or fail. While it is a little dry in places, this book has a powerful message.

Eat That Frog by Brian Tracy. If procrastination is your thing, you need to buy this book today.. no not tomorrow, TODAY. This is short, sweet and to the point. If there is a job you need to do but tend to put off, this book is for you. 

How to List and Sell Real Estate by Danielle Kennedy with Warren Jamison. This was my first introduction to real estate prospecting. In my freelance court reporting past life, I was very familiar with how to attract clients but Danielle helped me focus on the particlar business at hand. Timeless advice for an ever evolving business.

The Tech Savvy Real Estate Agent by Galen Gruman. Although written with the agent in mind,  this book has great technology advice and information that many businesses could benefit from reading.

The Millionaire Real Estate Agent…. by Gary Keller, et al. A well-written book that focuses not only making money but it is one of the most information-packed and practical guides to starting and maintaining a successful a real estate business.

Made to Stick by Chip and Dan Heath. A great book that is not directed at real estate but has provided great insight into marketing strategies that will “stick”.

Exploiting Chaos… by Jeremy Gutsche. Again, a non-real estate specific book but chock full of powerful strategies for thriving in a chaotic economic crisis.

Swanepoel Trends Report and Swanepoel Social Media Report both by Stefan Swanepoel. I always follow this yearly report on trends and market leaders. It provides me with insight into where our industry has been and where it most likely is headed.

101 Technology tools for Business on the Go by Shannon King and Melissa Dittman Tracey. A wonderful quick read sharing tools that every real estate road warrior will want to have. (I had the chance to meet her in Austin this week and she is terrific).

How about you? Read any good books lately that have helped you in your business?

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